Field Notes, at length.
Essays and guides on the agentic web — schema strategy, per-use stacks, callable surfaces, and the doctrine of presence.
- InsightAgentic WebSchema
NLWeb & the Agentic Web: Why Schema Is Your Greatest SEO Asset
Oct 27, 2025 · 12 min read
Turn your schema.org into a queryable API for AI agents with Microsoft's NLWeb and MCP — plus a practical, entity-first schema audit checklist.
- Field NotesPer-Use Stack
Agentic Extensions vs. Platform Bloat: The Per-Use Stack That Wins
Oct 2025 · 9 min read
Replace "learn the dashboard" with "call the action." The future belongs to callable, swappable micro-capabilities — and the operators who ship them first.
- GuideLaunch Kit
Agentic Surface Launch Kit: From Static Pages to Callable Surfaces
Oct 2025 · Guide
Package narrow, high-leverage actions as callable surfaces. Win on time-to-value, not feature bloat. The fourteen-day deployment cadence.
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